NVIDIA Corporation Presents at Needham & Company's 4th Annual Automotive Tech Conference, Jun-03-2020 11:15 AM - NasdaqGS:NVDA
NasdaqGS:NVDA
Danny Shapiro [Former VP of Automative] 💬
During the presentation, Danny Shapiro, the Senior Director of the Automotive Division at NVIDIA, discussed the following points:
-
Introduction to NVIDIA's Work in the Automotive Industry:
- NVIDIA started as a gaming company but has evolved to be at the forefront of the AI revolution.
- There are two aspects of AI: training and edge AI/inference.
- NVIDIA's DGX systems are used for training AI in data centers, and the same architecture is used in vehicles through the NVIDIA DRIVE AGX platform.
-
Overview of NVIDIA's Solutions for Autonomous Vehicles:
- NVIDIA provides an end-to-end platform that includes data collection, training, and testing/validation.
- The platform supports varying levels of automation and autonomy across different types of vehicles.
- NVIDIA's solutions include software stacks like DRIVE AV for autonomous driving and DRIVE IX for intelligent experiences within the vehicle.
-
Deep Neural Networks in Autonomous Driving:
- NVIDIA develops dozens of deep neural networks for tasks like object detection, free space understanding, and weather condition recognition.
- These networks are computationally intensive and require significant amounts of data for training and refinement.
-
Simulation and Validation:
- NVIDIA's DRIVE Constellation platform allows for hardware-in-the-loop and software-in-the-loop testing and validation.
- The platform uses virtual reality to generate synthetic sensor data and simulate environments for testing hazardous scenarios.
-
Software Stack and Hardware:
- NVIDIA provides a comprehensive software stack that includes DRIVE OS, DRIVE AV, and DRIVE IX, along with tools, libraries, and deep neural networks.
- The hardware includes the DRIVE platform, which is used by hundreds of companies and is scalable and backwards-compatible.
-
New NVIDIA Orin Chip:
- NVIDIA Orin is a 17-billion-transistor chip that offers a 7x performance boost over the previous generation.
- It combines different processors, including ARM CPUs, Ampere GPUs, and deep-learning accelerators.
- Orin can support solutions ranging from entry-level ADAS to high-end robotaxis.
-
Unified Architecture:
- NVIDIA's unified architecture allows automakers to implement a single solution across their entire vehicle lineup.
- This approach simplifies software development and enables over-the-air updates to add new features and capabilities.
-
Testing and Validation in Simulation:
- Due to the COVID-19 situation, NVIDIA shifted to simulation-based testing, allowing engineers to continue working remotely.
-
Ecosystem:
- NVIDIA works with hundreds of companies, including OEMs, startups, and software companies, to develop and deploy autonomous vehicles.
- The ecosystem includes partnerships with Tier 1 suppliers, mapping companies, and sensor companies.
-
Differentiators of NVIDIA's Platform:
- NVIDIA's end-to-end platform covers all aspects of autonomous driving, from data center to vehicle.
- The single architecture spans from ADAS to robotaxis, reducing the need for porting code.
- The open software platform allows developers to customize and build their own applications.
-
Market Engagement:
- NVIDIA engages with customers at different levels of automation, from Level 2+ to Level 4 and Level 5 robotaxis.
- The market for Level 2 and Level 3 vehicles is expected to grow significantly over the next decade.
-
Technology Discussion:
- The migration to NVIDIA's Ampere architecture offers 4x the performance and power efficiency over previous solutions.
- The performance gains come from a combination of process node improvements and optimized algorithms.
-
Robotics and Trucking:
- Robotics represents a different segment from automotive but holds significant growth potential.
- NVIDIA sees a strong market opportunity in automating logistics and factory operations.
-
Product Portfolio Feedback:
- The feedback from OEMs regarding NVIDIA's product expansion is positive, especially regarding the single architecture.
- Car manufacturers appreciate the ease of use and the ability to update software over the lifecycle of the vehicle.
-
Conclusion:
-
NVIDIA's ability to train AI in the data center and directly apply it to vehicles for inference is a significant differentiator.
-
Kimberly Powell [Vice President of Healthcare] 💬
** Key Points Mentioned by Kimberly Powell**
-
Market Strategy for Higher-End Systems: Kimberly Powell discussed the deployment of higher-end systems in more vehicles, even if the software isn't initially activated. She highlighted a company that has adopted this strategy, placing an AI computer and sensors in cars to prepare for future Level 4 capabilities.
-
Potential for Future Upgrades: She emphasized that car companies need to adopt this strategy, where vehicles are equipped with the potential to be upgraded to Level 4 autonomy as soon as the software and regulations are in place.
-
Consumer Demand for Software-Defined Vehicles: Kimberly noted that once consumers start to see the benefits of software-defined vehicles, they will prefer them over fixed-function devices, similar to how they prefer smartphones that receive regular updates.