PWW

Portfolio AI Insights

pww.comMicrosoft Corporation Presents at Jefferies Software Conference 2024, May-29-2024 10:00 AM - NasdaqGS:MSFT

NasdaqGS:MSFT

Jessica Hawk [Corporate Vice President of Data, AI, Digital Application Product Marketing] 💬

** Key Points by Jessica Hawk**

  • Role and Focus: Jessica Hawk, Corporate Vice President of Data, AI, and Digital Application Product Marketing at Microsoft, focuses on product strategy for Azure, particularly in data and AI, and digital applications and innovations.

  • AI Strategy:

    • Microsoft's AI strategy is divided into three main areas: Copilot+ PCs, Copilot, and the Copilot stack.
    • The Copilot stack includes AI infrastructure, data and AI tools, and developer tools like GitHub, Visual Studio, and VS Code.
    • Customers can build their own Copilot experiences using the same platform that powers Microsoft Copilot.

  • Build Conference Announcements:

    • Over 50 announcements were made, with a significant portion related to the Copilot stack.
    • Azure AI Studio: A single destination for managing gen AI-specific parts of the app layer, allowing customers to tune foundational models and apply safety controls.
    • GitHub Copilot for Azure: Enhanced to be smarter about Azure, helping new-to-Azure developers.
    • Microsoft Fabric: Expanded to include real-time intelligence capabilities, targeting IoT data.
    • Workload Development Kit: Allows partners to create native Fabric workload experiences with their technology, facilitating integration of existing investments.

  • Customer Adoption and Roadmaps:

    • Every customer conversation now includes AI, with a focus on employee productivity, call center innovation, business process automation, and multimodal experiences.
    • Initial adoption was for enterprise search, but now multimodal capabilities are driving new use cases in text-to-speech, image processing, and video creation.

  • Gating Factors for AI Adoption:

    • Organizational readiness and change management.
    • Data estate modernization is crucial for performance and security.
    • Customers need to understand and implement responsible AI practices.

  • Large Language Models:

    • Microsoft offers a wide range of models, including open-source models and proprietary models like the Phi family.
    • Customers have a choice of models based on their specific needs and use cases.

  • Future Outlook:

    • Jessica hopes to see more multimedia experiences and connected analytics in the next year, particularly in marketing and call center analytics.

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