Tencent Holdings Ltd., Q2 2014 Earnings Call, Aug 13, 2014 - SEHK:700
SEHK:700
** Summary of Executive Speeches**
Pony Ma (Chairman and CEO)
- Overview:
- Tencent deepened user engagement on mobile platforms in Q2 2014.
- Strategic investments in category leaders like NavInfo (mapping service) and 58.com (local listing platform) enriched the top line.
- Significant growth in smartphone games and online advertising revenue.
- Financial Highlights:
- Total revenue: RMB 19.7 billion, up 37% year-on-year.
- Value-added services (VAS): RMB 15.7 billion, up 46% year-on-year.
- Social networks revenue: RMB 4.6 billion, up 47% year-on-year.
- Online games revenue: RMB 11.1 billion, up 46% year-on-year.
- Online advertising revenue: RMB 2.1 billion, up 59% year-on-year.
- eCommerce transactions revenue: RMB 1.3 billion, down 40% year-on-year.
- Non-GAAP operating profit: RMB 7.7 billion, up 53% year-on-year.
- Non-GAAP net profit: RMB 5.9 billion, up 42% year-on-year.
- Key Platforms:
- QQ: Total MAU 829 million, smart devices MAU 521 million (up 45% year-on-year).
- Weixin and WeChat: Combined MAU 438 million, up 57% year-on-year.
- Qzone: Total MAU 645 million, smart devices MAU 497 million (up 37% year-on-year).
Martin Lau (President)
- Strategic Highlights:
- Leveraging mobile franchise to develop the advertising business.
- News Platform:
- Mobile news services achieved 180 million daily active users, double the PC DAUs.
- Total daily page views increased over 100% year-on-year.
- Initial recognition from brand advertisers; revenue more than doubled quarter-on-quarter.
- Video Platform:
- Mobile video traffic reached approximately half of total video views.
- Mobile video ads straightforward due to Wi-Fi and download usage.
- Low-teen percentage of video ad revenue from mobile; significant growth potential.
- Social Platform:
- Performance advertising on mobile contributed to 30% of total performance advertising revenue.
- Strong demand for ads on Qzone and Weixin.
- Beta-testing text link ads for O2O merchants on Weixin; positive feedback.
- Early stage of mobile performance ads; focus on user experience and ecosystem buildout.
James Mitchell (Chief Strategy Officer)
- Business Review:
- Total revenue growth of 37% year-on-year (51% excluding eCommerce transactions).
- VAS generated 80% of revenue, with online games contributing 56% and social networks 24%.
- Online advertising increased to 10% of revenue, breaking into double digits.
- eCommerce transactions represented 7% of revenue.
- Value-Added Services:
- Segment revenue: RMB 15.7 billion, up 46% year-on-year and 9% sequentially.
- Social network revenue: RMB 4.6 billion, up 47% year-on-year and 15% sequentially.
- Online game revenue: RMB 11.1 billion, up 46% year-on-year and 7% sequentially.
- PC client games: Stable sequentially, increased year-on-year.
- Social Network Products:
- Mobile QQ: Reinforced community features, upgraded wallet for O2O services.
- Mobile Qzone: Added customization features, helped subscription revenue.
- Weixin: Increased group chat size, added cash balance feature, integrated with partners.
- PC Client Games:
- Advanced casual games: Average concurrent users up 20% year-on-year.
- Massively multiplayer online games: Average concurrent users down 9% year-on-year.
- Action and role-playing games: Launched expansion packs and new games.
- Smartphone Games:
- Operated 21 games integrated with Mobile QQ and Weixin.
- Mid-core games achieved higher ARPU with smaller user bases.
- Ranked #1 smartphone game publisher in China by downloads and revenue.
- Focus on user experience, expanding game portfolio, and platform enhancement.
- Online Advertising:
- Segment revenue: RMB 2.1 billion, up 59% year-on-year and 75% quarter-on-quarter.
- Brand advertising: RMB 1.4 billion, up 72% year-on-year and 88% quarter-on-quarter.
- Performance advertising: RMB 700 million, up 79% year-on-year and 55% quarter-on-quarter.
- Top 5 advertiser industries: food and beverage, automobile, online services, personal care, real estate.
- eCommerce Transactions:
- Revenue: RMB 1.3 billion, down 40% year-on-year and 48% quarter-on-quarter.
- Decline due to traffic to JD.com and consolidation of marketplace businesses.
- Expect rapid decline in revenue and costs in coming quarters due to JD.com partnership.
John Lo (Chief Financial Officer)
- Financial Overview:
- Total revenue: RMB 19.7 billion, up 37% year-on-year and 7% quarter-on-quarter.
- Net other gains: RMB 691 million (down from RMB 1.6 billion last quarter).
- Operating profit: RMB 7.8 billion, up 72% year-on-year and 1% quarter-on-quarter.
- GAAP net profit: RMB 5.8 billion, up 59% year-on-year (sequential decrease of 10% due to high base in Q1).
- Non-GAAP net profit: RMB 5.9 billion, up 42% year-on-year and 13% quarter-on-quarter.
- Segment Gross Margins:
- VAS: 70%, up 6 percentage points year-on-year and quarter-on-quarter.
- Online advertising: 45%, down 9 percentage points year-on-year but up 10 percentage points quarter-on-quarter.
- eCommerce transactions: -7%, down 13 percentage points year-on-year and 11 percentage points quarter-on-quarter.
- Operating Expenses:
- Selling and marketing: RMB 2 billion, up 60% year-on-year and 6% quarter-on-quarter.
- G&A: RMB 3.4 billion, up 44% year-on-year and 18% quarter-on-quarter.
- R&D: RMB 1.9 billion, up 52% year-on-year and 24% quarter-on-quarter.
- Margin Ratios:
- Gross margin: 61.6%, up 4 percentage points from Q1.
- Non-GAAP operating margin: 38.9%, up 3.7 percentage points from Q1.
- Non-GAAP net margin: 29.8%, up 1.5 percentage points from Q1.
- CapEx and Cash Flow:
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Total CapEx: RMB 917 million, down 37% year-on-year and 19% quarter-on-quarter.
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Free cash flow: RMB 6.3 billion, up 59% year-on-year and 15% quarter-on-quarter.
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Net cash position: RMB 22.5 billion, down 33% year-on-year and 34% quarter-on-quarter.
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Fair market value of listed associates and available-for-sale investments: RMB 65 billion.
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